Thought Leadership TEST

WPP Voice Practice

Voice behavior by consumer industry

HOW DOES YOUR BRAND “SOUND” TO YOUR AUDIENCE?

As a part of the WPP Voice Practice, we have researched and analyzed how mobile voice assistants and a wave of smart speakers (Google Home, Amazon Alexa, Apple HomePod) respond to brand, industry, and product questions. This includes:

  • 8 Industries: Automotive, Finance, Retail, Technology, Travel, Food & Beverage, Health & Wellness, Higher Education & Jobs
  • WPP’s Top 50 Clients & over 100 other brands
  • Over 20,000 questions were asked to the devices, covering over 600 topics

As a part of WPP Global Client Leadership, you have access to each of the reports and can simply click the topic you are interested in to access the report.

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