Thought Leadership TEST
WPP Voice Practice
Voice behavior by consumer industry
HOW DOES YOUR BRAND “SOUND” TO YOUR AUDIENCE?
As a part of the WPP Voice Practice, we have researched and analyzed how mobile voice assistants and a wave of smart speakers (Google Home, Amazon Alexa, Apple HomePod) respond to brand, industry, and product questions. This includes:
- 8 Industries: Automotive, Finance, Retail, Technology, Travel, Food & Beverage, Health & Wellness, Higher Education & Jobs
- WPP’s Top 50 Clients & over 100 other brands
- Over 20,000 questions were asked to the devices, covering over 600 topics
As a part of WPP Global Client Leadership, you have access to each of the reports and can simply click the topic you are interested in to access the report.