VOICE LAB™ POWERED BY GSI - VOICE SEARCH INSIGHTS AT SCALE
Just as the shift from punch cards to keyboards in the 1970s simplified human-to-computer interaction and paved the way for the PC boom, voice search promises to once again transform the way we interact with our digital devices. The movement has already begun, and chances are your brand isn’t well positioned. In fact, a recent study of more than 70,000 businesses revealed that only 4% feel they’re “voice search ready.”
VOICE LAB™ POWERED BY GSI - VOICE SEARCH INSIGHTS AT SCALE
Just as the shift from punch cards to keyboards in the 1970s simplified human-to-computer interaction and paved the way for the PC boom, voice search promises to once again transform the way we interact with our digital devices. The movement has already begun, and chances are your brand isn’t well positioned. In fact, a recent study of more than 70,000 businesses revealed that only 4% feel they’re “voice search ready.”
HOW CAN VOICE LAB™ HELP YOU OPTIMIZE FOR VOICE?
Global Strategies’ Voice Lab™ voice search discipline can help you join the 4%. Our unique methodologies and tool set tackle voice search at scale, enabling even the largest sites to rapidly move from unprepared to gaining first mover advantage.
WHAT IS THE OPPORTUNITY IN VOICE SEARCH?
According to a study by Adobe, 48% of consumers use voice assistants for general web search. And, unlike traditional search engine results pages that present many results for each query, voice search typically surfaces only one. That seismic shift will result in great opportunity for those prepared to capitalize on rapidly changing behavior, but also peril for those who don’t – the stakes are high.
Voice Lab – Unique Methodology and Automation
Voice Lab helps brands master the four pillars of voice search at scale.
There is no API to pull voice-specific data directly from Google or any of the other search engines used by the growing number of voice assistants. GSI overcomes that barrier with VoiceLab’s unique solution that combines GSI’s powerful CIM platform, artificial intelligence, and novel automation.
Voice Lab identifies the questions your audience is asking, retrieves the answers from Amazon Alexa, Google Assistant and Apple Siri and then discovers the sources of those answers and analyzes them for clues you can use to optimize your content. And it does this at enterprise-level scale.
Four Pillars of Voice Search
- QUESTION DISCOVERY
- ANSWER RETRIEVAL
- ANSWER SOURCES
- CONTENT OPTIMIZATION
