Global Strategies

SEO Services

and Content Marketing Consulting

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We Make Your Search And Content Marketing Programs Sing

From insight to execution, our SEO services ease your pain points and maximize effectiveness across your search and content marketing programs.


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Professional SEO Services

Global Strategies offers a suite of professional SEO services tailored to the unique needs of global enterprise companies. Global Strategies has the expertise and breadth of services you need to win at organic search.

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Search Center of Excellence

Change is a given.  Enterprises leading the charge into digital have change management in their DNA.  See how our Search Center of Excellence capability accelerates change and delivers results faster.

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Data Driven Marketing

Data mining is not a new idea, but the access to more data has made it more complex. Talk to us, and find out how we transform data into strategy.




Our Services, Fit For Your Role

Global Strategies’ suite of services address the unique needs of a broad range of digital marketers in the enterprise. Look for the icons adjacent to the titles below as you review our services or contact us for a personal consultation on how we can craft an approach specific to your needs.

Search
Strategist

Search strategists operating in the global enterprise environment all share one common challenge – too much to do and not enough time to do it all. Global Strategies delivers a suite of services tailored to your needs, enabling data-driven intelligence that streamlines work flows while improving quality. Do more. Do it faster. And do it better with the help of Global Strategies.

Content
Strategist

Understanding what searchers are looking for around your subject and valuing potential opportunities are the keys to effective content strategy development. Global Strategies delivers tool sets and methodologies that enable enterprise-scale search data research and analysis that produce the insights needed to develop effective, actionable content strategies.

CMO/Marketing Director

Global Strategies enables a holistic application of search data to the marketing mix. Beyond SEO applications, we can help you leverage the full power of search data for the benefit of your organization’s online and offline marketing imperatives. We’ve helped the world’s most respected brands improve their marketing effectiveness.

Social Media Manager

Collaborative research into search and social data produces unique, actionable insights valuable to social media managers. Search data helps inform social strategy, and social data helps inform search strategy.


Services Overview

We have developed an extensive collection of services that combine a data-driven philosophy with purpose built tools and automation in the hands of highly trained strategists. We believe that efficiency and scale is best achieved through the perfect combination of art and science.

Insight Services Overview

Insight-IconInsight

Insight lies at the core of our approach. Through these services, we are able to extend the value of Search across a wide variety of marketing activities and channels.


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Customer Intent Modeling

A combination of qualitative and quantitative research based on behavior that is used to inform a relevant and targeted communication strategy.

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Content Investment Advisor

A combination of capabilities, processes and tools designed to enable key stakeholders in identifying opportunity, executing efficiently and reporting effectiveness.


Action Services Overview

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SEO cannot be an afterthought. We strive to help our clients develop quality content aligned to the interest of the audience and published on search friendly templates and infrastructure in all languages and markets.


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Organic Search Playbooks

An executional SEO guide centered around proper use of search keywords as they relate to on-page SEO optimization, asset optimization and external linking opportunities for brands and/or business units.

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Technical SEO Audit

From redirects to URL structure, canonical links to schema mark-up, how you configure your site has a major impact on organic search performance. Our Technical SEO Audit looks deep into the inner workings of your site to identify problems and recommend solutions that will improve its ability to rank.

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Search Social Investment Advisor

Collaborative research into search and social data that produces unique, actionable insights. Search data helps inform social strategy, and social data helps inform search strategy.

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Newsroom Content Guidance

A trusted, easily consumable means of identifying emerging content opportunities around a
subject on a rapid cadence. By monitoring and analyzing both Google Search and Google
News data, we are able to provide concise, data-based reports and analysis outlining
foundational and emerging topics that represent key content opportunities for Newsroom
content teams.


Impact Services Overview

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Our suite of reporting capabilities is customized for each client based on a philosophy that reporting should always align to stakeholder interest.


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Organic Search Performance Reporting

Our Organic Search reporting extends beyond initial referral to include post-click engagement and other valuable behavioral metrics.