Search is unique among marketing channels in that it not only provides a direct channel to connect with our audience but also provides a tremendously valuable resource for insights about our customers and the marketplace. Our approach to driving performance in Natural Search for our clients builds from this base of insight to inform actions across the entire marketing landscape.
This approach allows us to extend the value of search and helps our clients to move past the idea that SEO is verb to an understanding that SEO happens by aligning content with the interests of our audience and publishing that content in templates and infrastructure that are optimized for search.
As an Ogilvy company and member of the WPP Group we have extensive experience in the integration of SEO with Paid Search and other channel efforts as well. We are excited to share these capabilities with you.
Thanks for stopping by.
Jeremy Sanchez CEO – Global Strategies
We believe fundamentally that SEO is not something you do, but rather it is what happens when you do everything else right. Essential to this approach is an understanding of the role that Search plays within a multi-channel marketing program.