Viral is a Dirty Word: Strategic Video Success
“Viral.” No word in the interactive marketing lexicon derails strategic thinking quite as effectively. Everyone wants their video to go viral, but the fantasy of millions of people discovering a video for free (without media, PR and search strategies) leads to disappointment and disillusion. Few videos ever go viral, and fewer actually need to. Good interactive video strategies don’t just rely upon massive numbers of views. From VSEO (video search engine optimization) to interactive engagement, video offers opportunities that go far beyond the limitations of viral TV2.0 strategies. Engagement and meaningful KPI’s increase the value of video to global companies as well as neighborhood cake shops – regardless of any viral impact. Watch Jeremy Sanchez and Robert John Davis, Exec. Dir., Advanced Video Practice at Ogilvy, to learn how to optimize your video strategy to pull the levers that matter most.
Watch Jeremy Sanchez and Robert John Davis discuss their presentation at SXSW 2012.
Jeremy Sanchez, Robert John Davis, Ogilvy,Social Media Lodge from RealTVfilms on Vimeo.
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Consumer Intent Modeling
A combination of qualitative and quantitative research based on search behavior that is used to inform a relevant and targeted communication strategy.
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Paid and Organic Analysis
There is a definitive synergy between paid and organic search – many studies have shown that presence in the results page with both types of messaging increases not only click-through but conversions.
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Search Center of Excellence
The Search Center of Excellence is a hub and spoke model where Search sits at the center – both informing other aspects of your Marketing strategy and being informed by them so you can more effectively leverage the reach of Search. This enables you to get Search into the DNA of the entire Organization.
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Multimedia Search
Multimedia Search Optimization provides strategy, guidance, and tactics that help you establish and standardize search best practices with your multimedia content.
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Natural Search Optimization
Consulting and best practices designed to improve performance and visibility in the natural (organic) search results.
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Mobile Search
Mobile Search focuses on specific activities designed to help brands create search-friendly, device-appropriate content for the specific wants, needs, and usage patterns of mobile consumers.
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Location Based Services
Customized engagement opportunities for consumers to interact with branded mobile content on a local & personal level, using location-based services.
We help you create a strategy and content that gives users on mobile devices opportunities to interact with your brand, based on their physical location.
