Our Latest Book
Global Strategies wrote the definitive book on enterprise search engine optimization and search engine marketing, and now the second edition is out! Learn how to drive traffic to your enterprise Web site.
by Mike Moran & Bill Hunt
Price: $31.49
Search Engine Marketing, Inc. addresses every issue you are likely to encounter, while helping you implement timeless strategies for delivering superior long-term results.
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc. Second Edition will help you define your SEO/SEM goals, create a best-practices program for achieving them, and implement it flawlessly.
You learn how to:
- Identify and leverage new search engine marketing opportunities arising from social media
- Align search engine marketing with your company’s evolving strategic and tactical goals
- Implement programs that drive sustainable improvements, not counterproductive quick fixes
- Systematically optimize your existing Web site search programs
- Manage the unique marketing challenges associated with large sites
- Create monthly scorecards and use them to drive improvement
- Provide effective guidance to content developers and designers in language they’ll understand
- Automate checking and reporting for every page on your site
- Choose effective target keywords, optimize your content, and attract links
- Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
- Measure site-wide success rates across multiple systems and technologies
- Hire the right SEO consultant, and avoid the wrong ones
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Consumer Intent Modeling
A combination of qualitative and quantitative research based on search behavior that is used to inform a relevant and targeted communication strategy.
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Paid and Organic Analysis
There is a definitive synergy between paid and organic search – many studies have shown that presence in the results page with both types of messaging increases not only click-through but conversions.
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Search Center of Excellence
The Search Center of Excellence is a hub and spoke model where Search sits at the center – both informing other aspects of your Marketing strategy and being informed by them so you can more effectively leverage the reach of Search. This enables you to get Search into the DNA of the entire Organization.
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Multimedia Search
Multimedia Search Optimization provides strategy, guidance, and tactics that help you establish and standardize search best practices with your multimedia content.
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Natural Search Optimization
Consulting and best practices designed to improve performance and visibility in the natural (organic) search results.
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Mobile Search
Mobile Search focuses on specific activities designed to help brands create search-friendly, device-appropriate content for the specific wants, needs, and usage patterns of mobile consumers.
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Location Based Services
Customized engagement opportunities for consumers to interact with branded mobile content on a local & personal level, using location-based services.
We help you create a strategy and content that gives users on mobile devices opportunities to interact with your brand, based on their physical location.
