Yoshie Yager @yoshie_s_y
The saying goes: There is no such thing as bad publicity. But when your reputation spreads through the internet and other media, you might think twice about the expression.
If you are managing troubled stars like Lindsay Lohan or Mel Gibson, you have a mountain of work to tackle. Just like the phone conversation [...]
Posts Tagged ‘Social Media’
Perhaps It’s Time Hollywood Agencies Hire SEO/SEM Firms for Reputation Management
Wednesday, July 14th, 2010Tags: brand, Engagement, marketing, reputation management, Social Media
Posted in Consumer Intent, Social Media | No Comments »
Streisand Effect - A Lesson for Enterprise
Wednesday, August 5th, 2009The Streisand Effect is a term that refers to an event where an individual or organization attempts to censor, inhibit, or otherwise block access to information on the Web, and subsequently the attempt to block the information foments and increases the interest in the information massively. The end result is that the involvement intended to block the spread of the information turns out to extend its reach and ironically push the information to many many more people via the Web.
Tags: brand, Censorship, Community, Engagement, Enterprise, PR, Public Relations, Social Media, Streisand Effect
Posted in Social Media | No Comments »
Best Buy Twitter Commercial - TwelpForce
Thursday, July 23rd, 2009Kudos and congratulations to Best Buy. Not only did they manage to vanquish Circuit City, but they also take the award for the “First Company to Air a Television Commercial Displaying a Twitter URL the Entire Time.” It’s a coveted award, I know, but why is it important?
Tags: Facebook, marketing, multi-media, ROI, Social Media
Posted in Cross Platform Marketing, Social Media | No Comments »
Twitter URL Expansion Arrives at Last
Saturday, July 18th, 2009For a long time there been a major security flaw with following links from Twitter. When a link is shortened via a service like cli.gs, bit.ly or tinyurl the user has no idea of where they will be directed upon clicking. The best way to manage this so far has basically been to click on shortened links only from users that you know or trust. That’s the danger of clicking on a shortened URL from Twitter Search or trending topics - you may end up clicking on a link to a site with malware or other issues that you would rather not encounter.
Tags: Add new tag, linking, Social Media, Vanity URLs
Posted in Social Media, Twitter Tips | No Comments »
Facebook Vanity URLs - Are You Ready?
Wednesday, June 10th, 2009Facebook users will be able to claim “Vanity URLs” to customize the Web addresses profiles starting at midnight Eastern on Saturday, according to a post on the Facebook blog. Currently, users’ profiles URLs have been structured as a string of numbers – as seen here:
Tags: Enterprise, Facebook, marketing, Social Media, social search, Vanity URLs
Posted in Enterprise Search Engine Marketing, Social Media | No Comments »
Community Engagement and Skateboard Design
Monday, May 18th, 2009Comet Skateboards recently posted an account of how they designed their latest model of skateboard deck, and it’s a fantastic case study on how community engagement can benefit a you in very concrete ways. Check out this account for a textbook example of how engaging with an active community can earn you loyalty, credibility and dollars at the same time.
Tags: Community, Engagement, marketing, Social Media
Posted in Social Media | 3 Comments »
WOMM-U Miami - May, 2009
Wednesday, May 6th, 2009I’ll be speaking at this year’s WOMM-U event in Miami. I’m going to be leading a session on optimizing your Twitter efforts. Here’s the description of my conference session:
Tags: brand, marketing, Social Media, social search, womma
Posted in Conferences, Events, Social Media | No Comments »
Can Social Media Save Dying Newspapers?
Sunday, May 3rd, 2009In this age where the user can self publish and “the media” (quotation marks intentional) is less trusted than peer reporting, can social media interface with a dying news industry, and should rescuing traditional print newspapers even be the goal?
Tags: #GSIsmb, newspaper, Social Media, Social Media Brunch
Posted in Events, Social Media, Social Media Brunch | No Comments »
Twitter, Brand Management, and the New Social Search
Tuesday, February 10th, 2009Yesterday, in a post on my personal blog, I called Twitter a “Real Time Capable Social Search Engine.” Little did I know that elsewhere on the web, Lew Moorman was proposing Twitter as Google’s first real threat to search dominance. I am not prepared to go that far. However, I am absolutely in agreement that Twitter will be used increasingly as a search engine by its users, and is certainly poised to play a major role as social search matures.
Tags: Enterprise, marketing, Social Media, social search
Posted in Enterprise Search Engine Marketing, Social Media | No Comments »
Denny’s Free Grand Slam Super Bowl Fumble
Monday, February 2nd, 2009The play I will remember from Super Bowl XLIII is Denny’s Free Grand Slam Breakfast SEO and Social Media million dollar fumble.
Tags: marketing, Social Media
Posted in Social Media | 1 Comment »
