Google trademark policy in their AdWords ad-serving system is changing in a big way beginning in June. In a big turnaround from previous policy, Google will begin allowing advertisers to use trademarked terms within their paid search creative copywriting in many countries around the world. The previous Google Adwords policy was that if proper trademark paperwork was not filed with Google for a specific trademarked term, any advertiser could both bid on and/or use the trademarked term in their ad text.