Yesterday, in a post on my personal blog, I called Twitter a “Real Time Capable Social Search Engine.” Little did I know that elsewhere on the web, Lew Moorman was proposing Twitter as Google’s first real threat to search dominance. I am not prepared to go that far. However, I am absolutely in agreement that Twitter will be used increasingly as a search engine by its users, and is certainly poised to play a major role as social search matures.
Posts Tagged ‘marketing’
Creating Value Through Search
Monday, January 5th, 2009How can marketers optimize their Web sites to make sure they rank highly in consumer search? They can begin by answering a few simple questions about the content on the site that may serve as a report card for gauging performance and the “value” it delivers to patients.
