Posts Tagged ‘marketing’
Tuesday, September 22nd, 2009
How Is Your Web Site Represented in Search Engine Results Pages?
When searching for your Web site, you want to see your Web site listing in the SERPs (search engine results pages) to be the representation of your company/site. For instance, you want the title and the snippet to include the information about your site/page and a marketing statement that will generate clicks. This can be done by optimizing your title tag and meta description tag. But what about sitelinks? Are these links showing up in the SERPs satisfactory?
Tags: Add new tag, brand, consumer, Enterprise, Google, marketing, Webmaster Tools
Posted in Enterprise Search Engine Marketing, Search Engine Tips | No Comments »
Thursday, July 23rd, 2009
Kudos and congratulations to Best Buy. Not only did they manage to vanquish Circuit City, but they also take the award for the “First Company to Air a Television Commercial Displaying a Twitter URL the Entire Time.” It’s a coveted award, I know, but why is it important?
Tags: Facebook, marketing, multi-media, ROI, Social Media
Posted in Cross Platform Marketing, Social Media | No Comments »
Wednesday, July 22nd, 2009
Though Ask.com may not dominate the search landscape in the United States, they have given themselves a solid foundation to prosper with the brand loyal world of NASCAR fans.
Tags: Ask.com, Bing, brand, Google, marketing, multi-media, NASCAR, ROI, Scott Garell, Search Engine, share of search
Posted in Cross Platform Marketing, Searh Engine News | 1 Comment »
Wednesday, June 10th, 2009
Facebook users will be able to claim “Vanity URLs” to customize the Web addresses profiles starting at midnight Eastern on Saturday, according to a post on the Facebook blog. Currently, users’ profiles URLs have been structured as a string of numbers – as seen here:
Tags: Enterprise, Facebook, marketing, Social Media, social search, Vanity URLs
Posted in Enterprise Search Engine Marketing, Social Media | No Comments »
Thursday, June 4th, 2009
Google trademark policy in their AdWords ad-serving system is changing in a big way beginning in June. In a big turnaround from previous policy, Google will begin allowing advertisers to use trademarked terms within their paid search creative copywriting in many countries around the world. The previous Google Adwords policy was that if proper trademark paperwork was not filed with Google for a specific trademarked term, any advertiser could both bid on and/or use the trademarked term in their ad text.
Tags: brand, marketing, paid, ppc
Posted in Paid Search | No Comments »
Thursday, June 4th, 2009
In June ‘09 there will be changes to the Google AdWords Trademark policy. To help understand the importance of this change, it’s useful to take a look at the history of how Google treated the trademarked term within AdWords.
Tags: Add new tag, brand, marketing, ppc
Posted in Paid Search | No Comments »
Monday, April 13th, 2009
Marketing on the Web is less about telling your customers what you want them to hear and more about giving them information they need. Brands who cannot embrace this concept will lose trust (and clicks) in the world of digital marketing. The keys to success here are in doing this now, doing it well, and doing it honestly.
Tags: consumer, Enterprise, keyword research, marketing
Posted in Enterprise Search Engine Marketing, Thought Leadership | 1 Comment »
Tuesday, February 10th, 2009
Yesterday, in a post on my personal blog, I called Twitter a “Real Time Capable Social Search Engine.” Little did I know that elsewhere on the web, Lew Moorman was proposing Twitter as Google’s first real threat to search dominance. I am not prepared to go that far. However, I am absolutely in agreement that Twitter will be used increasingly as a search engine by its users, and is certainly poised to play a major role as social search matures.
Tags: Enterprise, marketing, Social Media, social search
Posted in Enterprise Search Engine Marketing, Social Media | No Comments »
