Yoshie Yager @yoshie_s_y
The saying goes: There is no such thing as bad publicity. But when your reputation spreads through the internet and other media, you might think twice about the expression.
If you are managing troubled stars like Lindsay Lohan or Mel Gibson, you have a mountain of work to tackle. Just like the phone conversation [...]
Posts Tagged ‘Engagement’
Perhaps It’s Time Hollywood Agencies Hire SEO/SEM Firms for Reputation Management
Wednesday, July 14th, 2010Tags: brand, Engagement, marketing, reputation management, Social Media
Posted in Consumer Intent, Social Media | No Comments »
Streisand Effect - A Lesson for Enterprise
Wednesday, August 5th, 2009The Streisand Effect is a term that refers to an event where an individual or organization attempts to censor, inhibit, or otherwise block access to information on the Web, and subsequently the attempt to block the information foments and increases the interest in the information massively. The end result is that the involvement intended to block the spread of the information turns out to extend its reach and ironically push the information to many many more people via the Web.
Tags: brand, Censorship, Community, Engagement, Enterprise, PR, Public Relations, Social Media, Streisand Effect
Posted in Social Media | No Comments »
Community Engagement and Skateboard Design
Monday, May 18th, 2009Comet Skateboards recently posted an account of how they designed their latest model of skateboard deck, and it’s a fantastic case study on how community engagement can benefit a you in very concrete ways. Check out this account for a textbook example of how engaging with an active community can earn you loyalty, credibility and dollars at the same time.
Tags: Community, Engagement, marketing, Social Media
Posted in Social Media | 3 Comments »
