Posts Tagged ‘consumer’

How to Block Sitelinks in Google Search Results

Tuesday, September 22nd, 2009

How Is Your Web Site Represented in Search Engine Results Pages?

When searching for your Web site, you want to see your Web site listing in the SERPs (search engine results pages) to be the representation of your company/site. For instance, you want the title and the snippet to include the information about your site/page and a marketing statement that will generate clicks. This can be done by optimizing your title tag and meta description tag. But what about sitelinks? Are these links showing up in the SERPs satisfactory?

Speaking The Customer’s Language

Monday, April 13th, 2009

Marketing on the Web is less about telling your customers what you want them to hear and more about giving them information they need. Brands who cannot embrace this concept will lose trust (and clicks) in the world of digital marketing. The keys to success here are in doing this now, doing it well, and doing it honestly.

Creating Value Through Search

Monday, January 5th, 2009

How can marketers optimize their Web sites to make sure they rank highly in consumer search? They can begin by answering a few simple questions about the content on the site that may serve as a report card for gauging performance and the “value” it delivers to patients.