The Streisand Effect is a term that refers to an event where an individual or organization attempts to censor, inhibit, or otherwise block access to information on the Web, and subsequently the attempt to block the information foments and increases the interest in the information massively. The end result is that the involvement intended to block the spread of the information turns out to extend its reach and ironically push the information to many many more people via the Web.
Posts Tagged ‘Community’
Streisand Effect - A Lesson for Enterprise
Wednesday, August 5th, 2009Tags: brand, Censorship, Community, Engagement, Enterprise, PR, Public Relations, Social Media, Streisand Effect
Posted in Social Media | No Comments »
Community Engagement and Skateboard Design
Monday, May 18th, 2009Comet Skateboards recently posted an account of how they designed their latest model of skateboard deck, and it’s a fantastic case study on how community engagement can benefit a you in very concrete ways. Check out this account for a textbook example of how engaging with an active community can earn you loyalty, credibility and dollars at the same time.
Tags: Community, Engagement, marketing, Social Media
Posted in Social Media | 3 Comments »
