Yoshie Yager @yoshie_s_y
The saying goes: There is no such thing as bad publicity. But when your reputation spreads through the internet and other media, you might think twice about the expression.
If you are managing troubled stars like Lindsay Lohan or Mel Gibson, you have a mountain of work to tackle. Just like the phone conversation [...]
Posts Tagged ‘brand’
How to Block Sitelinks in Google Search Results
Tuesday, September 22nd, 2009How Is Your Web Site Represented in Search Engine Results Pages?
When searching for your Web site, you want to see your Web site listing in the SERPs (search engine results pages) to be the representation of your company/site. For instance, you want the title and the snippet to include the information about your site/page and a marketing statement that will generate clicks. This can be done by optimizing your title tag and meta description tag. But what about sitelinks? Are these links showing up in the SERPs satisfactory?
Google Trademark Policy
Thursday, June 4th, 2009Google trademark policy in their AdWords ad-serving system is changing in a big way beginning in June. In a big turnaround from previous policy, Google will begin allowing advertisers to use trademarked terms within their paid search creative copywriting in many countries around the world. The previous Google Adwords policy was that if proper trademark paperwork was not filed with Google for a specific trademarked term, any advertiser could both bid on and/or use the trademarked term in their ad text.
Google AdWords Trademark History
Thursday, June 4th, 2009In June ‘09 there will be changes to the Google AdWords Trademark policy. To help understand the importance of this change, it’s useful to take a look at the history of how Google treated the trademarked term within AdWords.
