Posts Tagged ‘brand’
Tuesday, September 22nd, 2009
How Is Your Web Site Represented in Search Engine Results Pages?
When searching for your Web site, you want to see your Web site listing in the SERPs (search engine results pages) to be the representation of your company/site. For instance, you want the title and the snippet to include the information about your site/page and a marketing statement that will generate clicks. This can be done by optimizing your title tag and meta description tag. But what about sitelinks? Are these links showing up in the SERPs satisfactory?
Tags: Add new tag, brand, consumer, Enterprise, Google, marketing, Webmaster Tools
Posted in Enterprise Search Engine Marketing, Search Engine Tips | No Comments »
Wednesday, August 5th, 2009
The Streisand Effect is a term that refers to an event where an individual or organization attempts to censor, inhibit, or otherwise block access to information on the Web, and subsequently the attempt to block the information foments and increases the interest in the information massively. The end result is that the involvement intended to block the spread of the information turns out to extend its reach and ironically push the information to many many more people via the Web.
Tags: brand, Censorship, Community, Engagement, Enterprise, PR, Public Relations, Social Media, Streisand Effect
Posted in Social Media | No Comments »
Wednesday, July 22nd, 2009
Though Ask.com may not dominate the search landscape in the United States, they have given themselves a solid foundation to prosper with the brand loyal world of NASCAR fans.
Tags: Ask.com, Bing, brand, Google, marketing, multi-media, NASCAR, ROI, Scott Garell, Search Engine, share of search
Posted in Cross Platform Marketing, Searh Engine News | 1 Comment »
Thursday, June 4th, 2009
Google trademark policy in their AdWords ad-serving system is changing in a big way beginning in June. In a big turnaround from previous policy, Google will begin allowing advertisers to use trademarked terms within their paid search creative copywriting in many countries around the world. The previous Google Adwords policy was that if proper trademark paperwork was not filed with Google for a specific trademarked term, any advertiser could both bid on and/or use the trademarked term in their ad text.
Tags: brand, marketing, paid, ppc
Posted in Paid Search | No Comments »
Thursday, June 4th, 2009
In June ‘09 there will be changes to the Google AdWords Trademark policy. To help understand the importance of this change, it’s useful to take a look at the history of how Google treated the trademarked term within AdWords.
Tags: Add new tag, brand, marketing, ppc
Posted in Paid Search | No Comments »
