Paid Search Services - Paid Placement and Paid Inclusion

At Global Strategies we believe natural search engine optimization should be at the core of every search engine marketing program. GSI views paid placement (keyword advertising) as a blend of "direct marketing and day trading" -- through the constant refinement of messaging across the buy cycle and bid arbitrage we are able to generate significant results for our clients.

Paid placement and paid inclusion (paid crawling or directory inclusion) is an ideal method when time to market is critical or when the nature of your business does not lend itself well to natural search engine ranking.

Lead generation focused Web sites in verticals markets such as real estate, finance, and communications are just a few examples of companies that tend to put more resources against paid search due to the competitive nature of their markets and lack of content on their web sites- and content is at the core of every natural search engine program.

Paid Inclusion - GSI utilize the benefits of paid inclusion in the following scenarios:

1. You make regular updates to your content and your business requires more regular and controlled crawling.
2. You operate a retail Web site and like to control your search engine presence to due the seasonal nature of your business.
3. You want to research and identify new keywords markets that can be used to limit your paid placement costs.
4. Your Web site has technical barriers (database driven content, frames, etc) which is stopping the search engines from crawling your Web site and the problem can't be fixed in a short period of time.

Paid Placement - GSI utilize the benefits of paid placement in the following scenarios:

1. The competitive nature of your 'keyword market' requires paid placement until natural search engine optimization efforts take hold.
2. Your natural page rankings are not capturing a significant percentage of your target markets.
3. Your Web site has technical barriers (database driven content, frames, etc) which are stopping the search engines from crawling your Web site and the problem can't be fixed in a short period of time.

Our paid search services include paid inclusion XML feed building and management, keyword research, paid placement buying and ongoing management.

Click Here to request more information about GSI's Paid Search services.