Paid Search
Tactically aligning Paid Search campaigns with Search Engine Optimization efforts is critical to the success of an SEM campaign.
At Global Strategies we believe natural search engine optimization should be at the core of every search engine marketing program. However, paid search (also known as paid placement, PPC, pay-per-click) is an ideal tactic when time to market is critical or when the nature of your business does not lend itself well to natural search engine ranking. Through proprietary analytic techniques GSI will leverage learning’s from paid search campaigns and search engine optimization efforts to identify opportunities and efficiencies within both. GSI will analyze organic traffic data to help lower paid search spending without sacrificing results, and use paid search metrics to inform and improve SEO keyword selection.
Paid search can be particularly useful in the following scenarios:
- The competitive nature of your ‘keyword market’ requires paid placement until natural search engine optimization efforts take hold.
- Your natural page rankings are not capturing a significant percentage of your target markets.
- Your Web site has technical barriers (database driven content, frames, etc) which are stopping the search engines from crawling your Web site and the problem can’t be fixed in a short period of time.
Paid search can be a valuable component of any SEM campaign if executed and managed properly. Identifying success metrics at the start of a campaign and optimizing against those metrics will allow for transparency into the true value of paid search efforts.
Our paid search services include integrated paid and organic analysis, paid search campaign auditing, and paid search keyword research.
Contact us to request more information about GSI’s Paid Search services.
