Enterprise & Corporate SEM Services

Global Strategies International (GSI) specializes in working with large enterprise and corporate clients to deploy Search Engine Marketing (SEM) programs internally. GSI handles outsourcing of specific functions when there are a lack of internal resources or when it makes more sense to outsource. We bring together the latest thinking, tools and methods from the world SEM to help our customers develop a coherent and comprehensive program.

There are two primary vehicles available to a marketer in search engines; keyword advertising and natural search engine optimization. Each has its distinct place in the market and GSI works with you to find the right balance for each depending on the market in which you operate. Keyword advertising is really an extension of traditional advertising in the form of a keyword, yet is extremely relevant since a searcher only sees the ad if they search on that keyword or phrase. Its booming popularity has also made it cost prohibitive for some marketers. That's were natural Search Engine Optimization (SEO) comes in. If leveraged properly, businesses can capture free traffic as search engine don't charge business to be listed in the primary results. The ultimate goal for a company is to capture as much free traffic as possible and supplement with keyword advertising when necessary. GSI works with companies to overcome the unique challenges that natural SEO tends to present, especially for enterprise companies.

Enterprise & Corporate Level SEO >>
Keyword Advertising and Paid Inclusion >>
Search Engine Optimization Training Programs >>

Brand Preservation Management

Our Brand Preservation Management (BPM) services are designed to help companies manage and protect their reputation and brands in the leading search engines. Much of our work comes in the form of natural search engine optimization but with a different methodology and strategy. With nearly 1 billion searches conducted daily worldwide, search engines have become a primary information resource to consumers, businesses, media, regulators, employees and other key constituents. The introduction of search engines has opened up a new communications channel that needs to be monitored and managed just like your other public relations activities.

Brand Preservation Management >>