The Search Center of Excellence
What are your business goals for FY12? Do they include integrating digital with all aspects of your communications strategy? Our Search Center of Excellence can help you with these challenging and sometimes difficult business questions:
- We want Digital (including Search) to help influence other marketing strategies and functions – how do we do this?
- We’ve got a lot of different Business Units, some of them do their own SEO and Paid Search – how do we create a central strategy for all?
- How could we get all the different departments that create content or are involved in the technical details to work together to integrate Search strategies?
- How could we get others in the company some training or experience with Search?
Client Spotlight: Adobe's Search Center of Excellence
Listen to Jay Middleton, Worldwide Search Marketing Director at Adobe discuss working with Global Strategies and how the Search Center of Excellence has helped him.
Watch The Search Center of Excellence Demo
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Consumer Intent Modeling
A combination of qualitative and quantitative research based on search behavior that is used to inform a relevant and targeted communication strategy.
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Paid and Organic Analysis
There is a definitive synergy between paid and organic search – many studies have shown that presence in the results page with both types of messaging increases not only click-through but conversions.
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Search Center of Excellence
The Search Center of Excellence is a hub and spoke model where Search sits at the center – both informing other aspects of your Marketing strategy and being informed by them so you can more effectively leverage the reach of Search. This enables you to get Search into the DNA of the entire Organization.
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Multimedia Search
Multimedia Search Optimization provides strategy, guidance, and tactics that help you establish and standardize search best practices with your multimedia content.
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Natural Search Optimization
Consulting and best practices designed to improve performance and visibility in the natural (organic) search results.
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Mobile Search
Mobile Search focuses on specific activities designed to help brands create search-friendly, device-appropriate content for the specific wants, needs, and usage patterns of mobile consumers.
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Location Based Services
Customized engagement opportunities for consumers to interact with branded mobile content on a local & personal level, using location-based services.
We help you create a strategy and content that gives users on mobile devices opportunities to interact with your brand, based on their physical location.
