Brand Preservation Management Services - Online PR

Our Brand Preservation Management (BPM) services are designed to help companies manage and protect their reputation and brands in the leading search engines. With nearly 1 billion searches conducted daily worldwide, search engines have become a primary information resource to consumers, businesses, media, regulators, employees and other key constituents. The introduction of search engines has opened up a new communications channel that needs to be monitored and managed just like your other public relations activities.

Our BPM services are a combination of cutting edge online public relations/reputation management skills together with innovative and advanced search marketing services to manage an organization's reputation in search engines. Our approach includes the following:

• Keyword List Development - We will meet with personnel familiar with the content of the site and content area and brainstorm what terms visitors might use to search for that site's content.
• Log File Keywords - Run a variety of tools to analyze the top search queries from the data collected in standard log files. This data is very important in understanding what the target market is actually searching for and finding on the website.
• Keyword Damage Scope - Utilize a variety of tools to determine the individual and aggregate number of searches for specific keywords. Keyword Damage Scope is defined as the estimated number of searches of the various top-level or root keywords that are actually being done for the targeted words and phrases. We will overlay actual traffic data to determine the level of overall exposure of searchers to negative content. This process includes international markets, as designated.
• Keyword List Prioritization - Develop and then review with client/partner the prioritized list of keywords. This will help us establish the various priorities as far as content creation, page modification, and other activities that are keyword centric.
• Property Architecture Mapping - Review full list of potential properties and partners for BPM mobilization. Develop "reporting" architecture to understand relationship between properties to determine which would be most appropriate for utilization.
• Key Message Development - BPM also enables the placement of key messages and content that positively positions your company with key audiences. We conduct a messaging session to develop key, core messages and develop supporting points. Where necessary we will identify the type of content required to solidify this positioning.

Click here to request more information about GSI's Brand Preservation Management services.