What Global Strategies Does
Global Strategies International (GSI) specializes in working with large enterprise and corporate clients to deploy large scale and international Search Engine Marketing (SEM) programs. GSI deploys these programs internally, but we can provide production resources when there is a lack of internal resources or when it makes more sense to outsource. We leverage our own thought leadership in the ever-changing search arena along with the newest tools and methods from the worlds of SEM, SEO and SSM to help our customers develop comprehensive search programs and strategies for long-term success. Find out more about what we know about search.
There are three primary vehicles available to a marketer in search engines; organic Search Engine Optimization, Paid Search and Search and Social Media.
Organic search results are web pages that appear in search engine results that are not sponsored or paid for. They appear because the search engine has determined them to be the most relevant pages for the keywords the user is searching on. Search Engine Optimization (SEO) is the process of making your Web pages into the most relevant and trusted sources of information for the keywords that are relevant to your brand. GSI works with companies to overcome the unique challenges that natural SEO presents, especially for enterprise companies that tend to have intricate Web site and workflow architectures. The ultimate goal for a company is to capture as much free organic traffic as possible, and supplement that traffic with keyword advertising only when it is cost effective.
Paid Search, or keyword advertising, is an extension of traditional advertising that leverages specific words or phrases and places ads on a user’s search engine results screen if they search on that keyword or phrase. Its booming popularity has also made it cost prohibitive or inadvisable for many marketers. GSI can help you understand when and where your dollars can be effective in the Paid Search marketplace.
Search and Social Media has been increasing its impact on SEO with the advent and mainstreaming of new social media technologies and applications. Engaging with communities and pushing desirable content into those communities can build awareness within those communities, position your Web site as the most relevant and trusted sources of information for community members, and encourage those community members to engage with you.
