Search Engine Marketing, Inc.
Driving Search Traffic to Your Company's Web Site

GSI wrote the definitive book on enterprise search engine optimization and search engine marketing, and now the second edition is out! Learn how drive traffic to your enterprise Web site.

by Mike Moran & Bill Hunt
Price: $31.49

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Search Engine Marketing, Inc. addresses every issue you are likely to encounter, while helping you implement timeless strategies for delivering superior long-term results.

Whether you're a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc. Second Edition will help you define your SEO/SEM goals, create a best-practices program for achieving them, and implement it flawlessly.

You learn how to:

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company's evolving strategic and tactical goals
• Implement programs that drive sustainable improvements, not counterproductive quick fixes
• Systematically optimize your existing Web site search programs
• Manage the unique marketing challenges associated with large sites
• Create monthly scorecards and use them to drive improvement
• Provide effective guidance to content developers and designers in language they'll understand
• Automate checking and reporting for every page on your site
• Choose effective target keywords, optimize your content, and attract links
• Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
• Measure site-wide success rates across multiple systems and technologies

• Hire the right SEO consultant, and avoid the wrong ones