Julio Fernandez

Vice President, Global Search & Social Media, GlobalStrategies.com
Senior Partner, Enterprise SEO, Neo@Ogilvy

Julio Fernandez has been a pioneer in online marketing for over a decade. Julio started his career in 1992 as a graphics designer for The Miami Herald, where his outstanding work earned him the attention of Oracle Corporation, who recruited him in 2000. After 8 years as Director of Global Marketing for Oracle, Julio’s groundbreaking endeavors captured the interest of Global Strategies International (GSI). Julio is now a Senior Partner for GSI, which specializes in working with large enterprise and corporate clients to deploy global Search Engine Marketing (SEM) programs.

Julio’s experience with The Miami Herald and with Oracle Corporation provides him with the unique qualifications to manage GSI’s new division of Global Search and Social Media. His expertise enhances GSI’s services by bringing together the latest thinking, tools, and methods from the world of SEM and Social Media to help customers develop coherent and comprehensive programs.

While at The Miami Herald, Julio worked on national and international stories including “Hurricane Andrew hits South Florida,” a project that awarded the newspaper with The Pulitzer Prize for Public Service. From The Miami Herald’s Editorial Design Department, Julio joined the Web production team responsible for several sites including Miami.com, MiamiHerald.com and ElHerald.com. In 1997, Julio’s work for the coverage of the assassination of designer Gianni Versace was instrumental in garnering national acclaim by Editor & Publisher magazine for the online design and navigation of a breaking news story.

At Oracle Corporation Julio lead the eMarketing efforts in Latin America, where he created a global workflow system to track all incoming marketing executions jobs including the creation of Web pages, event pages, and the corresponding email offers and newsletters to promote all campaigns.

Julio’s successes in Latin America provided the platform for his team to expand their support to marketing organizations in 100+ countries and to execute marketing campaigns in 50+ languages for teams including Oracle Field Marketing, Oracle Sales, Oracle University, and Oracle Partners.

Julio was also responsible for Oracle’s search campaigns and he was a member of the Google Technology Council. This allowed Julio to collaborate with Google engineers and other members of the Council to test and improve Google’s products and services.

Julio can be reached by contacting GSI and his Twitter account www.Twitter.com/SocialJulio