Paul Henry

Paul has 14 years of Analytics experience and an MBA focused on digital marketing and business strategy. His expertise is gathering and consolidating enterprise data and building customized reporting that supports corporate objectives.

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Consumer Intent Modeling A combination of qualitative and quantitative research based on search behavior that is used to inform a relevant and targeted communication strategy.
Paid and Organic Analysis There is a definitive synergy between paid and organic search – many studies have shown that presence in the results page with both types of messaging increases not only click-through but conversions.
Search Center of Excellence The Search Center of Excellence is a hub and spoke model where Search sits at the center – both informing other aspects of your Marketing strategy and being informed by them so you can more effectively leverage the reach of Search. This enables you to get Search into the DNA of the entire Organization.
Multimedia Search Multimedia Search Optimization provides strategy, guidance, and tactics that help you establish and standardize search best practices with your multimedia content.
Natural Search Optimization Consulting and best practices designed to improve performance and visibility in the natural (organic) search results.
Mobile Search Mobile Search focuses on specific activities designed to help brands create search-friendly, device-appropriate content for the specific wants, needs, and usage patterns of mobile consumers.
Location Based Services Customized engagement opportunities for consumers to interact with branded mobile content on a local & personal level, using location-based services. We help you create a strategy and content that gives users on mobile devices opportunities to interact with your brand, based on their physical location.