Jeremy came to Ogilvy via the acquisition of Global Strategies International (GSI) in 2007 where he was a founding partner. Jeremy is a passionate leader in the area of innovation and change management. With over 15 years of working solely in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Jeremy has deep experience understanding the opportunities in and challenges of marketing in today’s digital world.
Julio Fernandez has been a pioneer in online marketing for over a decade. He started his career in 1992 with The Miami Herald, has served as a Director of Global Marketing for Oracle Corporation, and has spent time on the Google Technology Council. He joined Global Strategies in 2008 and is now a senior partner, serving as the leader of the Enterprise Search and Social SEO division. He draws from his rich media background to enhance Global Strategies services and brings together the latest thinking, tools, and methods from the world of Search Engine Marketing and Social Media to help customers develop comprehensive programs.
Ken Shults, Managing Director, Global Consulting
Ken brought more than 15 years of marketing experience to Global Strategies when he joined in 2007. Ken has leveraged his rich experience in mass customization technology platforms, one-to-one marketing programs and predictive modeling algorithms to lead Global Strategies' developments in analytics. Our consulting services are very much driven by a rich toolset of analytics capabilities that provide unique insights, drive action and monitor the impact of our clients' efforts.
Molly Scofield, Managing Director, Global Consulting
Molly Scofield has worked as a Marketing and Training Consultant for global brands for the last 14 years with a focus on digital insights and search strategy for the last 5 years. Molly's experience includes directly managing projects (digital and offline) for many Fortune 500 clients. She has led agency relations for her employers for many of the world’s biggest brands in the Packaged Goods and Tech industries including: Nestle, Microsoft, Intel, HP, Procter and Gamble, and Cisco. Since 2002 Molly has worked in a strategic and consultative role for our clients and has collaborated extensively with global teams in executing multi-lingual, digital programs for a diverse array of enterprise businesses.
Damien Bianchi, Director of Client Strategy
Damien specializes in helping Enterprise clients understand how Search fits into the overall marketing mix. He is leading the Search strategy and the development of Search programs for many of our Enterprise clients, writes a column for Search Engine Land, and is a frequent speaker at industry events such as SMX Advanced.
Paul Henry, Director of Search Analytics
Paul has 14 years of Analytics experience and an MBA focused on digital marketing and business strategy. His expertise is gathering and consolidating enterprise data and building customized reporting that supports corporate objectives.
Leslie Edwards, Search Strategist
Leslie's responsibilities include providing strategy, thought leadership, training, and marketing program integration for clients. She has worked with websites of all sizes across a number of industries, including sites for large enterprise and Fortune 500 clients within the retail, financial, ecommerce, and educational sectors.
Michelle Maor, Sr. Search Strategist
Michelle joined Global Strategies in 2006 with a background in psychology, website design and training. This diverse experience has served her well in her role at GSI where she focuses on Search Center of Excellence consulting to help large enterprise clients embed search best practices within their workflow, systems and culture. She is a natural evangelist for the benefits of search and brings passionate enthusiasm to her clients.
Heather Mezzetta, Search and Social Specialist
Heather is a search specialist with an extensive digital marketing background. She has implemented campaigns in a variety of mediums, including SEO, social media, PPC, web and print. As a classic early adopter, her understanding of how quickly the digital landscape changes make her a valuable asset to the team, and her project management and communication skills enable her to be a dynamic team member.
Brad Wilcox, Sr. Search Analyst
Brad's focus and passion lies in the analytic world of databases and spreadsheets. He focuses on the generation of highly relevant and actionable reports that deliver and track search insights, metrics, KPI's and dashboards.
Andrea Baxter, Search Specialist
Prior to joining Global Strategies, Andrea worked for over 10 years in marketing, operations and project management for both the corporate and nonprofit sector. Her experiences combined with a passion for SEO/SEM compliment her responsibilities as a Search Specialist.
Amy Anderson, Office Manager
Amy holds a master’s degree in Education and served as a teacher in her former life. Her strong organization and problem-solving skills help to accomplish almost anything that needs to be done around the office. She keeps everyone and everything on task.
Tiare Helmstead, Search Strategist
Tiare began her career in Interactive Marketing specializing in email marketing, online event registration and ecommerce for small, mid and enterprise level companies. She also has experience with training and support on multiple software platforms. At Global Strategies, Tiare conducts keyword research, Consumer Intent Modeling™, reporting, SEO consulting and training for global enterprise companies.
Eilish Canady, Director of Strategic Services
Eilish has more than 10 years’ experience in marketing and interactive development and is passionate about seeing clients take advantage of today’s 360-degree marketing opportunities. She has a natural interest in research and marketing which, combined with her dedication to ensuring client satisfaction, led to her role in leading the production team at Global Strategies. Eilish works closely with the Ogilvy family to ensure seamless integration and mutual client satisfaction. She is passionate about seeing clients take advantage of today’s 360-degree marketing opportunities.
Mellissa Jensen, Search Strategist
Mellissa is a search strategist with over 12 years of search engine marketing experience. Mellissa’s understanding of the ever changing search landscape and how it impacts websites, allows her to develop strategic search engine marketing programs with the goal of increasing her clients' websites natural search presence through Search Engine Optimization (SEO), Social Media Optimization (SMO), link development, and leveraging analytic insights.
Barbara Furbish, Sr. Search Specialist & Account Coordinator
Barb is a graduate of Trinity College in Hartford, CT with a B.A. in History. Her three decades of diverse corporate experience including Telecommunications, Public Relations, Book Store Management, Litigation Paralegal, and non-profit fund raising uniquely positions her to both administrate Global Strategies' revenue reporting functions and to work as a dedicated Search Specialist for Global Strategies' East Coast office.
Mike Walker, Search Specialist
Mike came to Global Strategies after several years of client and case management in the legal and mortgage industries. His personal and professional skills have transitioned nicely in assisting clients with search strategy, consulting and thought leadership for existing and new web content. He has worked with websites of all sizes across a number of industries, including sites for large enterprise and Fortune 500 clients. Mike's focus centers around optimization of video and multimedia assets, with experience in several industries including; IT, retail, ecommerce, energy, health and financial sectors.
Lee Allis-Hayes, Search Strategist
Lee comes from 19 years of working with software development and globalization companies. Her responsibilities include the development and analysis of keyword landscapes and information architecture strategies for clients. She has worked with websites of all sizes within the IT, ecommerce, technical content, global development, and consumer sectors.
Corrin Chen, Search Specialist
Corrin has nearly 5 years experience in search engine optimization and search engine marketing. She has MBA & MS in Information Systems from Boston University with a concentration in ecommerce strategies. She plays an integral role on the IBM team, using search insights to help drive the client's business strategies, to develop and manage their organic search methodologies and processes, and to measure their search success in the global marketplace. She is originally from Taiwan. Her bilingual and multicultural background is a unique asset for Global Strategies.
Lakeeya Blue, Search Analyst
Lakeeya is a graduate of Michigan State University with a B.A. in
Professional Writing. She joined GSI in 2008 beginning as the companies
Administrative Assistant. She soon found her niche with the Analytics
team and now works as a Search Analyst producing reports for clients of
Global Strategies.
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Consumer Intent Modeling
A combination of qualitative and quantitative research based on search behavior that is used to inform a relevant and targeted communication strategy.
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Paid and Organic Analysis
There is a definitive synergy between paid and organic search – many studies have shown that presence in the results page with both types of messaging increases not only click-through but conversions.
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Search Center of Excellence
The Search Center of Excellence is a hub and spoke model where Search sits at the center – both informing other aspects of your Marketing strategy and being informed by them so you can more effectively leverage the reach of Search. This enables you to get Search into the DNA of the entire Organization.
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Multimedia Search
Multimedia Search Optimization provides strategy, guidance, and tactics that help you establish and standardize search best practices with your multimedia content.
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Natural Search Optimization
Consulting and best practices designed to improve performance and visibility in the natural (organic) search results.
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Mobile Search
Mobile Search focuses on specific activities designed to help brands create search-friendly, device-appropriate content for the specific wants, needs, and usage patterns of mobile consumers.
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Location Based Services
Customized engagement opportunities for consumers to interact with branded mobile content on a local & personal level, using location-based services.
We help you create a strategy and content that gives users on mobile devices opportunities to interact with your brand, based on their physical location.
