Even though Open Graph is meant to weaken Google’s role in the long term as the most important referral engine for traffic to a web site, Google will be extremely important in the near future. Furthermore, even if Google’s importance does diminish, it will likely always serve enough traffic to warrant serious attention from web marketers, and this traffic is extremely important to success with Open Graph as you can use it to catalyze the flow of content from your site into the Facebook referral engine.
Archive for the ‘Thought Leadership’ Category
Rhea Drysdale’s Efforts to Terminate SEO Trademark Registration
Tuesday, March 23rd, 2010Rhea Drysdale of Outspoken Media deserves more than credit. She fought against the trademark registration of “SEO.”
Wolfram Alpha and Google Squared
Tuesday, May 19th, 2009Wolfram Alpha and Google Squared have been getting a lot of press lately, and a lot of hype as well. Some of it is deserved, but both technologies still have a long way to go before they start to impact traditional search. But just what are these new search technologies, and what is meant by “structured results” in search?
Speaking The Customer’s Language
Monday, April 13th, 2009Marketing on the Web is less about telling your customers what you want them to hear and more about giving them information they need. Brands who cannot embrace this concept will lose trust (and clicks) in the world of digital marketing. The keys to success here are in doing this now, doing it well, and doing it honestly.
Creating Value Through Search
Monday, January 5th, 2009How can marketers optimize their Web sites to make sure they rank highly in consumer search? They can begin by answering a few simple questions about the content on the site that may serve as a report card for gauging performance and the “value” it delivers to patients.
