Even though Open Graph is meant to weaken Google’s role in the long term as the most important referral engine for traffic to a web site, Google will be extremely important in the near future. Furthermore, even if Google’s importance does diminish, it will likely always serve enough traffic to warrant serious attention from web marketers, and this traffic is extremely important to success with Open Graph as you can use it to catalyze the flow of content from your site into the Facebook referral engine.
Archive for the ‘Search Engine Tips’ Category
How to Block Sitelinks in Google Search Results
Tuesday, September 22nd, 2009How Is Your Web Site Represented in Search Engine Results Pages?
When searching for your Web site, you want to see your Web site listing in the SERPs (search engine results pages) to be the representation of your company/site. For instance, you want the title and the snippet to include the information about your site/page and a marketing statement that will generate clicks. This can be done by optimizing your title tag and meta description tag. But what about sitelinks? Are these links showing up in the SERPs satisfactory?
Country Specific Search and Domain/URL Structure
Friday, September 4th, 2009Enterprise Solutions to Geodesignate in SERPs When ccTLD Is not Available
Many enterprise companies have websites that contain sections for multiple countries under one domain, instead of hosting ccTLDs (country code top level domain.) For example, www.example.com might have their UK pages (or enterprise companies might call “site”) within the .com domain (i.e. www.example.com/uk/) instead of having www.example.co.uk.
Copyscape Finds Duplicate Content
Tuesday, July 21st, 2009You may or may not have heard of or used the search engine Copyscape before, but this site can be useful for SEOs and copywriters.
Wolfram Alpha and Google Squared
Tuesday, May 19th, 2009Wolfram Alpha and Google Squared have been getting a lot of press lately, and a lot of hype as well. Some of it is deserved, but both technologies still have a long way to go before they start to impact traditional search. But just what are these new search technologies, and what is meant by “structured results” in search?
Canonical Link Element - Not a Redirect Tool
Tuesday, May 5th, 2009The Canonical Link Element is not a solution for redirecting URLs. It does not function like a 301 and cannot redirect a user to a new URL. Let the GSI Mythbusters explain why.
SMX Advanced & Flash SEO
Tuesday, April 28th, 2009My session will focus on developing a Search Strategy for Rich Internet Applications. There’s a chance we might get some of the Adobe folks involved as well, which will make for a really good discussion.
Creating Value Through Search
Monday, January 5th, 2009How can marketers optimize their Web sites to make sure they rank highly in consumer search? They can begin by answering a few simple questions about the content on the site that may serve as a report card for gauging performance and the “value” it delivers to patients.
