Archive for the ‘Enterprise Search Engine Marketing’ Category
Tuesday, September 22nd, 2009
How Is Your Web Site Represented in Search Engine Results Pages?
When searching for your Web site, you want to see your Web site listing in the SERPs (search engine results pages) to be the representation of your company/site. For instance, you want the title and the snippet to include the information about your site/page and a marketing statement that will generate clicks. This can be done by optimizing your title tag and meta description tag. But what about sitelinks? Are these links showing up in the SERPs satisfactory?
Tags: Add new tag, brand, consumer, Enterprise, Google, marketing, Webmaster Tools
Posted in Enterprise Search Engine Marketing, Search Engine Tips | No Comments »
Wednesday, June 10th, 2009
Facebook users will be able to claim “Vanity URLs” to customize the Web addresses profiles starting at midnight Eastern on Saturday, according to a post on the Facebook blog. Currently, users’ profiles URLs have been structured as a string of numbers – as seen here:
Tags: Enterprise, Facebook, marketing, Social Media, social search, Vanity URLs
Posted in Enterprise Search Engine Marketing, Social Media | No Comments »
Monday, April 13th, 2009
Marketing on the Web is less about telling your customers what you want them to hear and more about giving them information they need. Brands who cannot embrace this concept will lose trust (and clicks) in the world of digital marketing. The keys to success here are in doing this now, doing it well, and doing it honestly.
Tags: consumer, Enterprise, keyword research, marketing
Posted in Enterprise Search Engine Marketing, Thought Leadership | 1 Comment »
Tuesday, February 10th, 2009
Yesterday, in a post on my personal blog, I called Twitter a “Real Time Capable Social Search Engine.” Little did I know that elsewhere on the web, Lew Moorman was proposing Twitter as Google’s first real threat to search dominance. I am not prepared to go that far. However, I am absolutely in agreement that Twitter will be used increasingly as a search engine by its users, and is certainly poised to play a major role as social search matures.
Tags: Enterprise, marketing, Social Media, social search
Posted in Enterprise Search Engine Marketing, Social Media | No Comments »
Monday, January 5th, 2009
How can marketers optimize their Web sites to make sure they rank highly in consumer search? They can begin by answering a few simple questions about the content on the site that may serve as a report card for gauging performance and the “value” it delivers to patients.
Tags: consumer, Enterprise, keyword research, marketing
Posted in Enterprise Search Engine Marketing, Search Engine Tips, Thought Leadership | No Comments »
