Even though Open Graph is meant to weaken Google’s role in the long term as the most important referral engine for traffic to a web site, Google will be extremely important in the near future. Furthermore, even if Google’s importance does diminish, it will likely always serve enough traffic to warrant serious attention from web marketers, and this traffic is extremely important to success with Open Graph as you can use it to catalyze the flow of content from your site into the Facebook referral engine.
Archive for the ‘Enterprise Search Engine Marketing’ Category
How to Block Sitelinks in Google Search Results
Tuesday, September 22nd, 2009How Is Your Web Site Represented in Search Engine Results Pages?
When searching for your Web site, you want to see your Web site listing in the SERPs (search engine results pages) to be the representation of your company/site. For instance, you want the title and the snippet to include the information about your site/page and a marketing statement that will generate clicks. This can be done by optimizing your title tag and meta description tag. But what about sitelinks? Are these links showing up in the SERPs satisfactory?
Country Specific Search and Domain/URL Structure
Friday, September 4th, 2009Enterprise Solutions to Geodesignate in SERPs When ccTLD Is not Available
Many enterprise companies have websites that contain sections for multiple countries under one domain, instead of hosting ccTLDs (country code top level domain.) For example, www.example.com might have their UK pages (or enterprise companies might call “site”) within the .com domain (i.e. www.example.com/uk/) instead of having www.example.co.uk.
Speaking The Customer’s Language
Monday, April 13th, 2009Marketing on the Web is less about telling your customers what you want them to hear and more about giving them information they need. Brands who cannot embrace this concept will lose trust (and clicks) in the world of digital marketing. The keys to success here are in doing this now, doing it well, and doing it honestly.
Creating Value Through Search
Monday, January 5th, 2009How can marketers optimize their Web sites to make sure they rank highly in consumer search? They can begin by answering a few simple questions about the content on the site that may serve as a report card for gauging performance and the “value” it delivers to patients.
