Even though Open Graph is meant to weaken Google’s role in the long term as the most important referral engine for traffic to a web site, Google will be extremely important in the near future. Furthermore, even if Google’s importance does diminish, it will likely always serve enough traffic to warrant serious attention from web marketers, and this traffic is extremely important to success with Open Graph as you can use it to catalyze the flow of content from your site into the Facebook referral engine.