ICANN gTLD Program Expansion

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On June 21, 2011, the ICANN board voted to release new gTLDs as a means of promoting competition within the domain name system while preserving “Internet security and stability.”

This change allows for any organization to apply for the status of becoming a registrar of the TLD of their choosing, whether it be ‘.meals’ or ‘.GlobalStrategies’.

As part of a distributed domain strategy, the usage of gTLDs could result in increased ownership of the shelf space for a company or organization. But the number, type, and awardees of new gTLDs remain to be seen, as does the reaction from both internet users and search engines.

Below is our point of view on the gTLD program expansion.