Global Strategies Blog

Increase the visibility of your Google+ Business page, By Julio Fernandez

To confirm the ownership of a site, Google looks for two things: a rel=publisher tag from your Web site to your Google+ page and a reciprocal link back from your Google+ page to the main page of your Web site.

Read the article to learn how to add the tags and validate your Google+ business page to help Google.com and Google+ users find your G+ page.

ICANN gTLD Program Expansion, By Leslie Edwards

On June 21, 2011, the ICANN board voted to release new gTLDs as a means of promoting competition within the domain name system while preserving “Internet security and stability.” This change allows for any organization to apply for the status of becoming a registrar of the TLD of their choosing, whether it be ‘.meals’ or ‘.GlobalStrategies’.

Read the full article to learn about the gTLD SEO implications.

Consumer Intent Modeling A combination of qualitative and quantitative research based on search behavior that is used to inform a relevant and targeted communication strategy.
Paid and Organic Analysis There is a definitive synergy between paid and organic search – many studies have shown that presence in the results page with both types of messaging increases not only click-through but conversions.
Search Center of Excellence The Search Center of Excellence is a hub and spoke model where Search sits at the center – both informing other aspects of your Marketing strategy and being informed by them so you can more effectively leverage the reach of Search. This enables you to get Search into the DNA of the entire Organization.
Multimedia Search Multimedia Search Optimization provides strategy, guidance, and tactics that help you establish and standardize search best practices with your multimedia content.
Natural Search Optimization Consulting and best practices designed to improve performance and visibility in the natural (organic) search results.
Mobile Search Mobile Search focuses on specific activities designed to help brands create search-friendly, device-appropriate content for the specific wants, needs, and usage patterns of mobile consumers.
Location Based Services Customized engagement opportunities for consumers to interact with branded mobile content on a local & personal level, using location-based services. We help you create a strategy and content that gives users on mobile devices opportunities to interact with your brand, based on their physical location.