WOMM-U Miami - May, 2009

Word of Mouth Marketing Organization, May 13-14, 2009 - Julio Fernandez

I’m speaking at this year’s WOMM-U event in Miami. Here’s the description of my conference session:

Julio Fernandez

Optimizing your Twitter Efforts
Julio Fernandez, @SocialJulio,
Vice President, Global Search & Social Media, GlobalStrategies.com
Senior Partner, Enterprise SEO, Neo@Ogilvy

Everyone seems to be doing it but what the heck is Twitter really and how do I optimize the Twitter efforts of my brand or even myself?

Lead by a long time Twit (@SocialJulio), you will walk away from this discussion with specific actions you can take to start, refine and make more effective your Twitter efforts.

Twitter: The simple service that can change the world. Introduction to Twitter with 15 ways to optimize your Twitter profile. Did you know that Twitter is finally letting Google index your Twitter profile page and Tweets? What are the implications of the latest Twitter interface redesign?

Maximize your Twitter efforts. With an optimized profile, now you can work with desktop clients, mobile applications, search services and Web sites that can help you participate and find targeted topics and influencers efficiently.

Look Ma, Oprah is on Twitter. In the past few months, Twitter has been all over the news. The “Oprah effect” gave Twitter a 43% jump in traffic. Ashton Kutcher is sending his 1.7+ million “Twitter followers” updates on the movie he is working on. How can you leverage celebrities on Twitter? How can you stop the “noise”?

Measure your Twitter strategy. You track email marketing and banner ads, are you ready to track Twitter? Leverage free tools to track your Twitter efforts. Don’t forget your current analytics provider.

Share Twitter with other tools. Now that you are a Twitter expert, how can Twitter help you with other social platforms? Walk away from this discussion by taking a photo and having the different APIs (application programming interface) create a tweet message for you, and send the photo with your message to Facebook, FriendFeed, Flickr, BrightKite and more ~ at the same time!

If you’re in the region you should consider attending. If you’d like to find out more, here’s a link to my conference bio page.

Tags: brand, marketing, Social Media, social search, womma

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